Bryan Ritch, Director of Marketing
Ann Arbor, Michigan
What current projects are you working on?
As a true project management firm for the construction industry, we are always working on responses to request for proposals (RFPs) and statement of qualification packages. I work with our regional proposal managers and marketing staff to make sure they have the resources to deliver a winning submittal. For the marketing team, we are close to completing a project to update our approach and processes for different marketing areas including: branding, social media, proposals, marketing materials, conferences, and advertising. I am also working on the marketing planning for our 8th annual NetPoint and GPM conference.
What is your career highlight so far?
I have a few different career highlights at PMA as a graphic designer and as the director of marketing. Earlier in my career at PMA, I worked with our claims experts to develop graphics, including interactive flash animations to demonstrate project and schedule delays. These animations were used in claims negotiations as part of PMA’s expert testimony. As marketing director, my highlights are in the success we have as a team. I’ve seen the number of proposals submitted increase 40% in the last two years and our win rate increase by 10%.
What is something new or innovative happening in your industry?
For the construction industry, I think the development and use of Project Management Information Systems (PMIS) has been an invaluable and innovative development. Construction projects are one of the most complex types of projects to manage with massive amounts of data, documentation, and details. Implementation and use of a PMIS for collecting and organizing project information can provide advantages to project managers in decision making for planning, organizing, and controlling projects, resulting in multiple quality outcomes. PMA has implemented or used e-Builder, Oracle’s Primavera Unifier and P6, and ProCore on its projects. PMA also actively develops project scheduling innovations on planning, scheduling, delay, and acceleration. We have a patented methodology for planning and scheduling called the graphical path method™ (GPM) used in our scheduling software, NetPoint.
For marketing, innovation is evident in the development of marketing automation tools and platforms like Hubspot or Salesforce’s Pardot. We use these marketing automation tools for marketing campaigns on thought leadership and our scheduling software for lead generation and prospect management.
What university or college did you graduate from?
I earned my MBA from Walsh College and bachelor’s in graphic design from Eastern Michigan University.
What is your favorite local establishment/feature (restaurant, museum, stadium, etc.)?
I really enjoy the Detroit Institute of Arts, located in Midtown Detroit, Michigan, which has one of the largest and most significant art collections in the United States.
What was a transformative project or challenge that you did at PMA?
Marketing is a small functional group at PMA and it has required a lot of self-teaching to attain the knowledge and skills necessary to manage marketing projects. Working with PMA’s operations staff, who are experts in project management and project controls, has also transformed how I approach project work.
Do you get to do something at work every day that you love? If so, what is it?
I really like the people I work with at PMA, and for this reason I have worked at PMA for the last 17 years. I’ve also benefited from PMA’s goal to be innovative as it has provided interesting challenges for me and the marketing team..